everyone is trying to build a brand.
we help female student-athletes find their voice - the most meaningful asset in sport, and in life.
they’re told to post. we help them discover what to say.
In today’s NIL era, athletes are pushed to become content machines and perform as brand ambassadors.
But what’s missing is the foundation beneath it all: voice — the thing that makes everything else make sense.
Up From Here helps student-athletes shift from performative to personal — so when the moment comes, they’re not scrambling. They already know who they are.
Our clarity-first framework guides athletes through their story, influences, and beliefs — turning raw experience into real articulation.
The result?
➝ Authentic presence across interviews, social platforms, and recruiting conversations.
➝ Trust-based NIL opportunities that actually fit.
➝ A foundation of self-understanding that lasts far beyond sport.
Because when you build the voice, the rest comes naturally.
Experience → What you’ve lived
Influence → What you love
Interpretation → What you believe
Expression → When authenticity finds its voice
About this work
Built on a decade-plus of experience in sports media and brand strategy — Bleacher Report, WME, MTV, Just Women’s Sports — this work shaped as much by where the world is going as where it's been: a future where voice is the new advantage, and self-expression is the skill that separates those who show up from those who stand out.
Built by a creative strategist in Durham, NC.